TL;DR
2GI’s core principles emphasize collaborative wealth-building, non-judgmental guidance, prioritizing well-being over profits, simplifying investing, and viewing crypto as a practical tool for generating private, recurring income.
We Are Not In This Alone
The ‘investment group’ conceptualization is intentional. In my ideal world, wealth serves both the individual and their communities alike. Though many may see wealth as zero-sum — a system of winners and losers — I see collaborative wealth-building as a powerful counterbalancing force.
Everyone Starts Somewhere
The advice or mental models that I share are a form of guidance without judgment — just because humans are really good at telling stories and making things seem linear, does not mean that it is. The point is to learn and do you. This is especially true for first folk — where everything may feel like uncharted territory.
Well-Being Over Making Money
Contrary to popular belief, money can buy happiness, it’s just the fleeting kind. At the end of the day, money is necessary, but not sufficient for satisfaction — re-focusing on what that means for us is not only more sustainable, but it’s often what we actually want.
Finances Should Feel Easy
Learning to manage money and understanding importance of investing is part of modern life — but managing both can often feel overwhelming. It’s crucial for each of us to find the right balance between ease and ambition in our everyday financial actions.
“Crypto” Is Not A Product
“Crypto”, as an industry, often gets lost in ideology, ethos and impractical technological advancements. The reality is, cryptocurrencies are not inherently valuable because of its technology — a decentralized, public, and permission-less financial system is only as valuable as the goods & services that actually utilize these capabilities.
Innovation Requires Integrity
From the outside looking in, the crypto industry is still “the wild west”— where the well-intentioned are taken advantage of, markets are especially irrational, and fear of getting scammed is genuine. As a budding company in this space, this means emphasizing professionalism where it matters most.